Tata-owned Jaguar Land Rover has launched a new car rental service in London.

On-demand premium car-rental service, The Out, is now available exclusively to London residents, offering city lovers a one-click solution to booking their ‘next romantic weekend, family road trip or spontaneous get-away’.

The Out is described by JLR as an effortless way to escape the bustle of the city. Customers can book through the iOS app in a matter of moments and a sought-after Land Rover Discovery Sport HSE will be delivered to their home or office.

The Out is available exclusively to those in the capital and JLR maintains that customers can ‘expect luxury vehicles and an extraordinary level of service’.

JLR says The Out aims to outclass traditional rental services by offering on-demand, luxury vehicles direct to your door. Pricing is transparent, with comprehensive insurance, unlimited mileage, child seats, additional drivers and even the congestion charge all included. Available to book from GBP295 (US$385) for a weekend, The Out delivers anywhere in central London, covering zones 1-3 as well as Gatwick, Heathrow and City airports.

“We looked at every step of the car rental journey, to create a seamless experience that will delight our users. Our customers work hard and play hard, and now more than ever they are finding happiness and expressing their individuality through the very best in high-end experiences. We believe The Out is the ultimate travel companion, from the moment a customer opens the app all the way through to their next enviable destination,” said Sebastian Peck managing director, InMotion Ventures

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By GlobalData

The Out is the latest in a range of shared mobility services launched by InMotion, Jaguar Land Rover’s venture capital and mobility services arm.