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December 8, 2016

Jaguar Land Rover books record November sales

Tata Motors' luxury vehicle unit Jaguar Land Rover announced further global sales growth for November 2016, following a successful month in China and last week's announcement that its Chinese plant is increasing capacity by over 50%.

Tata Motors' luxury vehicle unit Jaguar Land Rover announced further global sales growth for November 2016, following a successful month in China and last week's announcement that its Chinese plant is increasing capacity by over 50%.

November retail sales reached 47,588 vehicles, up 2% year on year and a record for the month. The growth was driven by strong sales of the recently redesigned Jaguar XF (including a new long wheel base XFL version for China) and F-Pace SUV, as well as continuing solid sales of the Land Rover Discovery Sport and Range Rover Sport – offset partially by the run-out of the current Discovery ahead of the redesign on sale in 2017.

Sales gains in China (42%) and North America (20%) were offset by a fall in Europe (-13%), the UK (-6%) and in other overseas markets which include Russia and Brazil (-25%). But year to date volume nonethless rose 21% to 527,937 units.

"Further Chinese growth is in prospect following the announcement during the Guangzhou auto show of the Phase II capacity expansion project at the Chery Jaguar Land Rover plant in Changshu which will increase manufacturing capacity by 70,000 vehicles, an increase of more than 50%," JLR said in a statement.

Andy Goss, group sales operations director, said: "These are solid results underpinned by encouraging performance in China, where our sales are growing healthily in an incredibly competitive environment. Sales in our Land Rover brand have been affected by the run-out of the Defender and the current Discovery model but our growing order bank for the new Discovery gives us confidence for 2017.

"Meanwhile, the Jaguar brand continues to show strong growth, especially in the US market where XF and F-Pace have inspired a new generation of customers." 

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Jaguar recorded its best November sales of 14,613 vehicles, up 83% while the XF and F-Pace boosted Jaguar volume 75% to 132,381.

Land Rover November sales fell 14% to 32,975 units as continuing solid sales of the Discovery Sport and Range Rover Sport were offset by lower volumes of the discontinued Defender and outgoing Discovery.

Yet year-to-date sales volume was up 9% to 395,556. 

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