Fiat took 28.6% of the Italian car market in March from 27% a year ago as it pumps out new models to pull itself out of crisis, chief executive Giuseppe Morchio reportedly said on Friday.
Go deeper with GlobalData
According to Reuters, Morchio said Fiat and its Alfa Romeo and Lancia marques accounted for 29.4% of the Italian market in the first quarter of 2004, up from 28.2% in the first three months of last year.
“I believe it’s a step forward, a signal that our clients appreciate the new models,” he told Reuters on the sidelines of a conference, adding: “The latest model, the Fiat Idea, was launched in mid-January and became number one in its sector in March.”
The news agency noted that Fiat executives have regularly said they want to sell cars for as much profit per unit as possible rather than fixating on market share figures or getting distracted by other businesses.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalData
