Fiat said the new name underlines both the brand’s identity as a part of Fiat Group Automobiles and its clearly international vocation.
“The word ‘Professional’ highlights the brand’s aspiration to give the image independent status, while at the same time accentuating its ability to respond to the needs of professional clients. The best proof of this is the fact that it has represented a day to day ally in the working world for over a century, with a role in the economic and social development of many countries,” the automaker said in a statement.
“This professional expertise is based on four key values: the capability that comes with direct experience on all levels, from the project manager to the mechanic who services the vehicles; the sales figures from the various markets, thanks to the brand’s range of successful products; the fruitful, stable relationship that has been forged between the company and the demanding professionals of the transport sector, and lastly, the innovation that characterises the vehicles themselves – always one step ahead of changes in and demands of the market.”
The new logo was designed by RobilantAssociati, an agency specialised in brand consulting and strategic design.
There are 1,400 Fiat Professional dealers in Europe selling light commercial vehicles and more than 700 of these specialise in such models.