Chrysler Australia will take over distribution of Fiat, Alfa Romeo and Fiat Professional from independent, Sydney-based Ateco Automotive which also has Citroen, Lotus and Great Wall amongst its brands.
Under the new agreement, the current Fiat and Alfa Romeo dealer group of 17 passenger dealerships and 22 commercial vehicle outlets across the country, will now be controlled by Melbourne-based Chrysler Australia group.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
Sales for the Fiat, Alfa Romeo and Fiat Professional brands during 2011 were recorded by the official Vendor Field Analytical and Characterisation Technologies System (VFACTS) at 2,635 vehicles.
Models offered in Australia market include the Alfa Romeo 159, 159 Sportwagon and Giulietta. Fiat models include the 500 and 500 Abarth and Professional (van) nameplates Ducato and Scudo.
Chrysler Australia, handling Chrysler, Jeep and Dodge brands, boosted 2011 sales 27.5% while January and February 2012 sales were up 78% year on year.
“The transfer of distributorship of the Fiat, Alfa Romeo and Fiat Professional brands to the Chrysler Australia group has occurred on the back of the global strategic alliance formed between Fiat in Italy and the Chrysler Group in the United States in 2009,” Fiat said in a statement issued in Turin.
