The European Union’s (EU) Intelligent Speed Assistance (ISA) regulation is in effect, and global automakers have “overwhelmingly” chosen the ISA map from HERE Technologies to comply with the mandate, the supplier claimed.

HERE will deliver regularly updated speed limit information to passenger and commercial vehicles from automakers including HERE shareholders, plus OEM customers Jaguar Land Rover, Scania, and VinFast.

From July 2022, all new passenger and commercial vehicle types and models introduced in the EU had to be equipped with ISA. From July 2024 onwards, ISA must be in all newly registered vehicles in the EU. The HERE ISA Map was introduced last year to provide automakers selling vehicles in the EU with the most accurate speed limit information available.

“The European ISA mandate will kickstart a new era of location enriched mobility in the automotive industry. Put simply, to operate as an automaker in the European market, OEMs from all regions will need a location platform capable of delivering accurate and up to date insight on local speed restrictions,” said James Hodgson, principal analyst at ABI Research.

“There is a core need for spatial intelligence when building connected, electric and automated driving experiences,” said HERE Technologies CEO Edzard Overbeek.

The company’s location data and software services are used in 170m vehicles worldwide. The platform presently “ingests” live sensor data from an estimated 34m connected vehicles to power its ADAS, connected and automated vehicle services. Information shared by this large population of vehicles helps to continuously update speed limits in the map.

Interview: The power of location data – HERE Technologies