Volvo Auto India is considering launching cheaper versions of its luxury models.
The move primarily aimed at acquiring a larger market share by volume. The new versions will not equipment such as lane departure warning and pedestrian detection technology.
Go deeper with GlobalData
Local managing director Tomas Ernberg said, “Volvo is looking at expansion of car lines and models in India in its next phase of growth. Cheaper variants of existing models are being considered by removing certain features that are quite often not requested by the Indian customer. This will help generate higher volumes.”
Ernberg added, “We will look to double our sales network (from seven outlets) by the end of next year. The plan is to double or maybe triple sales over the next two to three years.”
