Tata Motors has introduced the Ace, a first of its kind small commercial truck. The Ace is a compact vehicle positioned between the three wheeler and the two-tonne pick-up truck segments, and has been introduced at INR225,000 (€3,750).
Go deeper with GlobalData
Design and development was done in-house over four years at a cost of INR1.8 billion. The model is aimed at both rural and urban customers and is powered by a twin-cylinder 700cc, 16 bhp IDI diesel engine. Initial production capacity is 30,000 units a year but this can be doubled.
The Ace’s all-steel cabin meets the Indian safety standards for front and rear crashes and front disc brakes are standard. The vehicle’s fuel efficiency and tank size combine to give it a 500-kilometre (300-mile) range.
Tata Motors has adopted a ‘hub and spoke’ strategy for its commercial vehicle development. It began by producing large trucks, diversified into light commercials and later started making light pick-up trucks. Now the Ace will provide a last-mile distribution link in interior of India, where road infrastructure is poor.
Tata Motors also toyed with the idea of developing a passenger carrying version of the Ace to give Indian buyers a ‘INR100,000 (€1,666) car’ but that hasn’t yet made production.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalDataDeepesh Rathore / Tilak Swarup
