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September 22, 2009

INDIA: Tata to launch Land Rover Freelander

Tata Motors, which last year bought Jaguar and Land Rover from Ford, is to launch LR's entry-level Freelander SUV in India.

Tata Motors, which last year bought Jaguar and Land Rover from Ford, is to launch LR’s entry-level Freelander SUV in India.

The model will be priced at around INR3.5m. It is already sold world wide and is exported to the US as the LR2.

Last June, Jaguar Land Rover said it expected emerging markets to account for a third of its sales in the near future as demand in established regions such as Europe and the US plummeted due to the economic climate.

Chief executive David Smith said developing countries such as Brazil, China, India and Russia already accounted for around 20% of sales and he expected this to grow to 33% although he did not specify a timeframe.

JLR opened its first Indian showroom in Mumbai earlier this year.

Analysts say there is a fast-rising number of wealthy people in China and India.

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