Jaguar Land Rover’s Indian parent company Tata Motors plans to triple bus and truck exports to offset sluggish domestic sales.
Tata Motors commercial vehicles executive director Ravi Pisharody said: “This (exports) is something we are stressing heavily.”
In the next three to four years, the company aims to grow exports to 150,000 vehicles per year from 45,000 vehicles shipped in the fiscal year ended 31 March 2015.
Tata Motors exports primarily to Nepal, Bangladesh and Sri Lanka but wants to increase exports to southeast Asia and the Middle East, Reuters reported.
“In many markets, there is no local commercial vehicle company. It is the Europeans we are competing with and… our products’ appearance and specifications are comparable and we have a 10% price advantage,” Pisharody said.
According to industry data, in the April-June 2015 quarter, the company’s truck and bus exports grew 39% year over year to around 13,000 vehicles, while domestic sales declined 1% to 66,000 vehicles.