Tata Motors is looking at exporting its pick-up trucks to Thailand. The company is said to be in advanced level of talks with the Thailand based Thai Rung Union Car Plc (TRU), a company in the business of customising pick-up trucks.
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Thailand is the biggest market for pick-up trucks outside the US. Thai Rung plans to import the Tatamobile compact pick-up trucks to Thailand. The Tatamobile is sold with a 2.0-litre, 62 bhp diesel engine in India.
However, it is expected that Tata will ship the Tatamobiles with a 2.0-litre petrol 140bhp unit, from the Safari SUV, to the Thai market, a market that is predominantly petrol driven.
Thai Rung has established itself in the Thai market as a customiser of pick-up trucks. The company has been making custom SUVs on locally assembled Isuzu and Nissan pick-up truck chassis. The company aims to sell about 5,000-10,000 of the Tata pick-ups annually.
At a later stage, Thai Rung will also import the Tata city commuter car, designed to be a low end intra-city commuter powered by a twin-cylinder engine.
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Deepesh Rathore / Tilak Swarup
