Maruti Suzuki will finally launch the redesigned Swift in India next month.
The new car was launched in markets like Japan and Europe last year but Maruti chose to hold back its launch in India -possibly to align its production against the waiting period, and also to take a look at what the competition has to offer, speculated the Hindustan Times.
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The current Swift was launched in India in summer 2005 and sales rose from under 55,000 in fiscal 2005-06 to around 150,000 units in 2010-11. But rivals from the likes of Toyota, Volkswagen, Honda, Nissan, Ford and GM have been nibbling at the Swift’s market share.
“If we discount the Eeco, the last car of any significance that Maruti launched was the Ritz, way back in 2009,” an unnamed ‘senior automotive analyst’ told the paper. “They do not have an exciting line up, too, which shows poorly on a company that sells over a dozen cars in India, most of them small and wants to remain a dominant Number 1 in this market. Swift is the newest Suzuki has to offer and Maruti knows it cannot go wrong with this.”
