The Economic Times of India reports that Honda Motor is planning to integrate the world’s largest two-wheeler markets – India and China – into its product exchange programme.
The report says that it is part of a strategy to make India and China – along with Brazil, Thailand and Japan – two-wheeler production hubs.
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Speaking to the Economic Times, Yasuo Ikenoya, MD and CEO for motorcycle operations, Honda Motor, said: “We have a strategy that there’s no sense in duplicating production in a country where demand is not that big because it raises costs. Honda’s global plans include a mutual exchange trend and Indian and Chinese products are a part of it.”
The policy means that Honda will export commuter 2-wheelers out of India and China as well as import more premium-priced lifestyle products from the US to these markets.
“We work on the principle – ‘Made by Global Honda’ and the Indian and Chinese markets are a part of that plan,” Ikenoya said.
The report adds that Honda will encourage the export of commuter bikes for niche segments in the US which are about 50,000-60,000 units per annum-strong.
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