Ford India sold 11,805 vehicles in combined domestic wholesales and exports in March, up 57% from 7,499 vehicles in the same period of 2013.
Domestic sales in March stood at 6,356 units, up from 5,271 units in the corresponding period of 2013.
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Reflecting Ford’s continued efforts to enhance India’s position as a centre of manufacturing excellence, Ford India exports continued to be strong, at 5,449 vehicles in March, up from 2,228 units in 2013.
“Cautious is how we should define the first quarter of 2014. The excise duty reduction has definitely been a positive step. As India gets set to vote, we look forward to such industry-friendly initiatives being sustained to support the important automotive sector,” said Vinay Piparsania, executive director of marketing, sales and service at Ford India.
