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March 3, 2011updated 08 Apr 2021 8:14am

INDIA: Ford launching current generation Fiesta

Ford plans to sell its latest Fiesta in India this year alongside the previous generation Fiesta-based Figo. It will be the first of eight new global 'OneFord' models that automaker plans to introduce in the fast growing market by the middle of the decade.

Ford plans to sell its latest Fiesta in India this year alongside the previous generation Fiesta-based Figo. It will be the first of eight new global ‘OneFord’ models that automaker plans to introduce in the fast growing market by the middle of the decade.

The Fiesta, also launched in North America in June 2010, will be built for India at Ford’s plant in Chennai.

“The new Fiesta will augment the current range of Fiesta vehicles in India, which remain an integral part of our product line-up,” local chief Michael Boneham said.

He said the Fiesta would build on consumer response to the Figo which, in its first year, “has transformed our presence in India and attracted many new customers to the brand”.

The current Fiesta, now available in about 100 markets worldwide, has now sold over 1m units.

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