Ford plans to sell its latest Fiesta in India this year alongside the previous generation Fiesta-based Figo. It will be the first of eight new global ‘OneFord’ models that automaker plans to introduce in the fast growing market by the middle of the decade.
The Fiesta, also launched in North America in June 2010, will be built for India at Ford’s plant in Chennai.
Go deeper with GlobalData
“The new Fiesta will augment the current range of Fiesta vehicles in India, which remain an integral part of our product line-up,” local chief Michael Boneham said.
He said the Fiesta would build on consumer response to the Figo which, in its first year, “has transformed our presence in India and attracted many new customers to the brand”.
The current Fiesta, now available in about 100 markets worldwide, has now sold over 1m units.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalData
