The Chrysler customer service centre outsourced to India is to be moved back to Michigan and Utah in the United States.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


It’s just been one year since Chrysler set up the Indian centre but complaints from US customers about quality of support and hard-to-understand foreign accents have forced the company to move the operation back.


It will be some time until all calls are answered in the US but this seems to be a trend globally, with many businesses making such a switch. The Royal Bank of Scotland has run ads saying it uses only call centres based in the UK, for example. just-auto understands computer giant Dell has also attracted complaints from US customers over using offshore centres. Some Asia-Pacific markets outsource call centres to the Philippines.


“In these difficult times, we all must view each customer as a keeper,” Chrysler’s customer satisfaction director, Paul Alcala, wrote on the automaker’s corporate blog.


“As promised by senior management, we are in the process of transitioning the customer assistance centre toll-free telephone number from India back to the United States.”

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

The automaker said it was opening call centres in Rochester Hills, Michigan, and Salt Lake City.


Chrysler didn’t comment on the degree of success it had with its offshore call centres, which were implemented as a cost-savings measure.


Kevin Jacobs

Just Auto Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Auto Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving automotive industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now