Sales of imported light passenger vehicles in South Korea continued to plunge in June 2019, by almost 17% to 19,386 units from 23,311 units a year earlier, according to member data released by the Korea Automobile Importers & Distributors Association (KAIDA).

Imported brands continued to under-perform last month with sales falling by over 5% to 124,963 vehicles, which the association blamed on a shortage of some key models.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

A Kaida spokesman said a "lack of supply of some Audi, Volkswagen and Mercedes-Benz models affected the sales result in June".

Import sales in the first half of 2019 were down 22% to 109,314 units from 140,109 a year ago. 

Mercedes-Benz, the leading import brand, reported a 19.4% drop in H1 sales to 33,116 units with the E300 by far its best selling model.

BMW and Mini sales plunged by close to 43% to 22,372 units as the company continued to suffer from last year's controversial recall following a high number of engine fires reported last year.

VW/Audi also struggled to recover from its earlier emissions cover up scandal with sales plunging 58% to 4,335 units in the first half.

Toyota and Lexus sales were slightly higher at 14,691 units, thanks mainly to strong demand for Lexus, while Volvo reported a 25% sales rise to 5,225 units.

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact