Ibeo Automotive Systems, a LiDAR sensor specialist from Hamburg, has established a wholly owned subsidiary in the United States: Ibeo Automotive USA in Detroit.

Paula Jones, the former director of the customer business unit of Gentherm, was named president and manages the new company.

This step allows Ibeo to cater to the growing demand for LiDAR technology in the US and expand its business segment into one of the most important markets for autonomous driving.

"We want to achieve greater growth in the US market. Alongside China, it is one of the most important markets for autonomous driving. The incorporation of [the US unit] was a logical next step for us," said Mario Brumm, associate and director global operations of Ibeo Automotive Systems.

"We chose Detroit for its headquarters as it is the home of the American automotive industry, and also a good midpoint between Hamburg and Silicon Valley where there is a strong mobility movement."

Jones has more than 20 years of experience and has held various executive positions within the automotive and technology sector.

"Ibeo stands out in a crowd of LiDAR suppliers with proven technology as it is already in volume production for an automotive OEM in Europe, has 400 employees dedicated to perception and automated driving technology development, and is winning innovation and workplace awards in Germany," she said.