Hyundai Motor announced this week that its US customers can now purchase its vehicles online through the Amazon website. The South Korean automaker confirmed that buyers can now browse, order and arrange financing for any new Hyundai vehicle through Amazon Autos, via participating Hyundai dealers, and even schedule a delivery/pickup.
Hyundai Motor America claims it is the first, and currently the only, vehicle brand available on Amazon Autos. The automaker confirmed that Amazon’s online Hyundai vehicle sales experience is available nationally with 54 dealers, representing 71% of Hyundai’s sales volumes in the country.
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Hyundai pointed out that Amazon Autos provides its dealers with a new way to build brand and product awareness and offers greater convenience to their customers. It is looking to expand its dealer participation this year and has already launched a new nationwide marketing campaign “highlighting the convenience of Add to Cart.”
José Muñoz, Hyundai Motor’s current global CEO and former head of Hyundai Motor America, said in a statement: “At Hyundai, we put the customer at the center of everything we do, and we are always looking for ways to improve the vehicle purchasing experience. We’re thrilled to be the first brand enabling our dealers to sell vehicles through Amazon Autos. This collaboration allows customers to conveniently discover, learn about, and purchase their preferred Hyundai model from their local dealer through one of the world’s most trusted shopping experiences. It represents the future of automotive retail and our commitment to redefining how cars are marketed and purchased.”
