Hyundai and PureForge Braking Systems have announced a joint development agreement to develop innovative products for future vehicles.
“We are enthusiastic about this partnership to develop innovative products for our lineup of cars, SUVs, and electrified vehicles which support our smart mobility solutions and sustainability efforts,” said senior metal materials engineer at the Hyundai America Technical Center, Kimberly Richards.
“We are delighted to announce today this joint development agreement with Hyundai,” said PureForge CEO Gordon Heidacker. “The joint agreement allows us to develop and share our technology.
The PureForge technology addresses the high maintenance costs and other advantages associated with routine brake wear and environmental concerns.
PureForge technology claims five main advantages over standard wear braking systems – superior braking performance validated with extensive independent testing and evaluation; reduced maintenance potentially reduces reduce brake related costs per mile driven of 50% to 75% over standard wear brakes; keeping fleet vehicles on the road longer between service intervals, allowing higher use models for businesses; brake dust reduction which can reduce environmentally harmful carcinogenic brake dust emissions; light weighting which can reduce unsprung weight at the four corners of the vehicle; and branding – wear resistant processes allow placement of the logos of the car brand or manufacturer on all brake rotors, providing additional brand recognition.