Hyundai Motor Group has unveiled two new electric vehicle concepts at the AutoMobility LA show in Los Angeles this week, the Hyundai “Seven” and the Kia EV9, which offer an insight into the future product strategy of the South Korea automaker.

The two models are large, flagship SUV models based on Hyundai Motor Group’s purpose-built EV platform “Electric Global Modular Platform”, or E-GMP. They are understood to be close to being pre-production models due to be launched in 2023.

The Seven can accommodate seven passengers and both models offer a driving range of 482 km on a single charge. They both also feature the vehicle-to-load (V2L) system, which allows customers to charge external electric devices such as coffee machines and electric bicycles. The Seven features design elements taken from Hyundai’s Ioniq brand, such as Parametric Pixels high-resolution digital imaging.

Hyundai launched its first model based under its Ioniq EV brand in April, the Ioniq 5 midsize crossover utility vehicle which was also the group’s first commercial model to be based on the E-GMP platform. The company plans to launch the Ioniq 6 midsize sedan in 2022.

Kia said the EV9 was developed under its new “Opposites United” design philosophy, which embodies its shifting focus toward electrification. It will be the second Kia model to use the E-GMP platform after the EV6 sedan. The brand plans to launch a total of seven E-GMP models by 2025.

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