Nissan Motor plans to begin selling specially-designed electric vehicles in the US market in 2010, according to a Japanese media report.
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The compact lithium-ion (Li-Ion) battery developed by the Automotive Energy Supply Corporation (AESC), a joint venture of Nissan and the NEC Corporation will be in production electric vehicles (EV) by 2010, Masahiko Tabe, Nissan Motor’s senior manager, advanced vehicle group, told just-auto at a demonstration of the Pivo 2 concept car’s technology in Paris last month.
The move reflects the automaker’s shift toward green vehicles and low-cost product offerings to drive growth, the Japanese business daily Nikkei reported, according to Dow Jones.
The strategy reflects Nissan’s attempt to position itself as the dominant electric-vehicle maker, conceding that its already lost too much ground to Toyota and other rivals in the development of hybrid petrol-electric vehicles, the reports said.
Nissan’s roll out of environmentally-friendly offerings will also include the launch of electric vehicles in Denmark and Israel in 2011, the report added.
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By GlobalDataPrices for the electric vehicles haven’t been set, but they are expected to retail for less than petrol-powered models because of tax and other concessions granted to green technology, the report said.
Nissan is also planning to unveil a vehicle targeted at the Indian market in 2011 that will retail for around US$2,500, according to the report.
