Infiniti has opened its first showroom in Hong Kong. It says the move is the next step in the premium brand’s quest to establish a strong presence In Hong Kong. 

Last year, the company moved its global headquarters to the city.

Situated in the heart of Hong Kong’s commercial district, the showroom, called Infiniti Gallery, is located at G/F Hutchison House, 10 Harcourt Road, Central, Hong Kong.

The showroom was officially opened by Johan de Nysschen, President of Infiniti Motor Company Ltd., and Donald Yip, Chief Executive Officer of Dah Chong Hong Holdings Limited, Infiniti’s local automotive dealership partner in Hong Kong.

The event featured an appearance by Jennifer Tse, the Hong Kong model-actress against the backdrop of Infiniti’s Essence concept car. Also on display was the FIA Formula One World Championship Constructors’ trophy of the Infiniti Red Bull Racing team. 

“As the only premium automotive manufacturer to be headquartered in Hong Kong, I am very pleased that there is now the first Infiniti showroom, the Infiniti Gallery, right here in our home town, itself a uniquely discerning luxury car market,” said de Nysschen.

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“The opening of Infiniti Gallery is the latest milestone in our global expansion which now extends to 50 markets worldwide. We look forward to welcoming customers to Infiniti Gallery and enabling them to experience our range of premium performance Infiniti vehicles.”