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Harman a wholly-owned subsidiary of Samsung Electronics, has announced a continued partnership with the Great Wall Motor Company to be awarded next-generation digital cockpit platform and deliver next-generation infotainment, cybersecurity and over-the-air (OTA) solutions for the manufacturer’s latest vehicle line-up. Harman’s solutions will create experiences per mile (EPM) for Great Wall Motor’s drivers and passengers, enabling personalised content opportunities, modern comfort features and critical safety solutions – all supported by secure and seamless software services.

In addition to enabling traditional infotainment solutions, the Harman-powered Great Wall Motors connected experience will include voice assistant capabilities, online content, personalisation features like customised music and comfort options. As part of this partnership, starting in January 2019, Harman’s Automotive Cybersecurity business unit started providing security-focused consultancy services to Great Wall Motors, helping the company continue building on their commitment to safety and security. Also, for the first time, GWM’s WEY VV6 model features a Harman branded experience directly in the car – as drivers will be greeted with “Connected by Harman” on the infotainment screen when starting their vehicles.

“Consumers today have high expectations for connected systems in their vehicle, creating a demand for automakers to deliver more dynamic and purposeful in-car experiences that add to the safety and convenience capabilities of the vehicle,” said Dr Mike Peters, president, Connected Car, Harman. “This new venture, which will result in the first infotainment product co-developed between Harman and Great Wall Motors, will supplement our existing Digital Cockpit project with the automaker to create a true end-to-end digital experience solution for their current and future models.”

“Intelligence and connectivity are important strategic directions of Great Wall Motors – and our partnership with Harman, a leader in connected vehicle experiences, demonstrates our continued pursuit for quality,” said Yansong Guo, deputy director of technology centre at Great Wall Motors. “Vehicles are becoming an intrinsic part of our everyday connected lives. By creating these high-touch personalised and modern in-vehicle environments with Harman, we’ll create a stand-out experience that keeps our customers informed, safe and connected while on the road.”

Harman facilitates the following connected experiences for Great Wall Motors:

  • Smart Safety: Vehicles will be equipped with ADAS functions, including forward collision detection, lane-assistance, and high-definition 360-degree viewing to clearly monitoring blind spots.
  • Nature Voice Interaction: An in-vehicle experience supports both cloud and local voice assistant with more accurate recognition to make verbal exchanges more adaptable, accurate and intuitive.
  • Personalisation: By recognising the driver’s identity through face and voice recognition, personalised settings can be seamlessly applied – while also providing notifications in case of driver fatigue or driver distraction.
  • Rich Content Support: Vehicles support the projection of DLNA mobile phone or third-party mobile phone applications on the onboard display screen so passengers can display their preferred local or online photos, video and audio.
  • In-vehicle Security: Harman and GWM partnered on vehicle cybersecurity, leveraging on Harman’s expertise, to conduct research and recommend on best practises and technologies into Great Wall Motors’ next vehicle architecture.

The cooperation between Harman and Great Wall Motor on OTA Remote Vehicle Update Service dates back to 2017. Harman’s world-leading and widely recognised OTA update solution was applied to the Great Wall Motor’s new infotainment platform for providing ECU upgrade services to various models. With the continuous development of the connected car, paired with the dramatic increase of automotive applications, the OTA partnership between Harman and Great Wall Motor extended in 2019 to the next generation digital cockpit platform in full-line vehicle models. The updated technology enables new vehicles to upgrade all of the vehicle’s software – from firmware, applications, settings, configurations, maps, TCUs to ECUs.

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By GlobalData