Hankook Tyre UK has announced the appointment of Brett Emerson as its British managing director.

“We are convinced with [Brett] Emerson we have made the best choice for this position,” said Hankook Tyre Europe VP Marketing & Sales, Tony Lee.

“With 30 years of working experience in the UK tyre industry and his already existing attachment to Hankook, we found someone whose knowledge we trust and whose experience we will undoubtedly benefit from.”

For his part, Emerson added: “We have developed a really strong and committed team at Hankook UK, and this, linked with having a portfolio of industry products, growing brand awareness, a deceptively large share of European OE fitments and some great business relations and partnerships with our customers gives us an amazing opportunity in the coming years.”

Since joining the company more than four years ago, Emerson has implemented growth plans, which will be continued to expand Hankook’s presence in the UK market.

He succeeds Jong Jin Park, who has relocated to the company’s American headquarters to assume a new role.