BMW’s Mini brand is growing sales in Central America.
In a press release timed to appear ahead of the apocalyptic predictions associated with the ending of the Mayan calendar (December 21), the company has presented some sales data for the region. The Central and South American region currently ranks among the particularly strong-growth markets for Mini, the company says.
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This year has already seen sales of more than 7,350 Mini models in the area, which is around 9% more than for the whole of 2011. In Mexico alone there have been over 3,400 Mini deliveries since the beginning of the year – already a sales increase of 28.5% compared to 2011 as a whole.
The brand is also selling in Guatemala, home of the ancient Mayan city of Tikal, though sales only commenced in 2010. Mini says that the Countryman model with optional all-wheel drive is the ideal vehicle to negotiate the rugged route to the celebrations in Tikal. However, it also acknowledges that the “sight of a Mini here is still a rare one as most visitors come by bus”.
