Great Wall Motors (GWM) announced total revenue in 2021 exceeded CNY136.3bn, up 31.95% year-on-year while net profit grew 26.45% to CNY6.781bn.

In 2021, GWM sold 1.28m new vehicles worldwide, up 15.2%. Global sales have now passed 1m for six consecutive years and reached a new record.

Launches last year included the Poer, third generation Haval H6 and Haval Jolion.

Last month, GWM officially completed the transfer of the ownership of the former Mercedes-Benz factory in Iracemapolis, Brazil, starting upgrading. Brazil will be its fulcrum to cover the entire South American market.

GWM earlier opened a subsidiary in Munich, Germany, and set up European headquarters. It also has new developments in south Asia and North Africa, entering “a new stage of globalisation”.

A big investment in technology research and development is another core factor contributing to GWM’s revenue growth. The company spent CNY20bn on intelligent platforms, including the L.E.M.O.N., Tank and Coffee Intelligence, which have brought to customers a large number of new vehicles, such as the Haval Shenshou(for China) , Wey Latte DHT(for China) and Haval Dargo to start a new product cycle globally.

According to the “2025 Strategy”, the total investment in R&D will reach CNY100bn in the next five years in order to enhance the level of electrification and intelligence.

Currently, GWM has overseas R&D centres in Japan, the US, Germany, India, Austria and South Korea, and actively attracted global talents to form the global R&D system to accelerate the transformation into a global intelligent technology company.

The excellent performance of GWM in revenue has further boosted the brand value. Recently, the Haval brand was included in the “Brand Finance Global 500 2022” for the first time.

GWM will continue to concentrate on electrification and intelligence in 2022. The company plans to launch Wey Coffee 01, Ora Goodcat, Haval H6 PHEV and Tank brand models in overseas markets to promote the development of globalised products and accelerate the implementation of the 2025 strategic goals.