Tyre company Goodyear has announced a strategic relationship with UFODRIVE, an all-electric car rental company, aimed at improving electric vehicle fleet performance.

The companies will together pursue opportunities to integrate their complementary mobility solutions, including Goodyear’s intelligent tyre monitoring system and proactive solutions suite and UFODRIVE’s advanced eMobility software as a service platform.

Goodyear and UFODRIVE will also conduct studies designed to optimize vehicle utilization and servicing to maximize energy usage and tyre replacement cost savings and minimize the carbon impact of fleets.

As part of the project, Goodyear will be exploring the use of its Total Mobility fleet package, previously applied to commercial vehicle fleets, with EVs.

Total Mobility features a suite of data-driven monitoring and predictive analytics systems to provide fleet operators with real-time tyre performance information.

Hakan Bayman, president of Goodyear's consumer business in Europe, said: "Working with UFODRIVE is a unique opportunity for us to expand the successful Goodyear Total Mobility fleet solutions from our commercial truck and bus business to the rapidly evolving EV passenger fleet landscape.

"We anticipate overall demand for shared mobility services to continue growing in the coming years, with a particular emphasis on contactless solutions."

UFODRIVE CEO Aidan McClean said: "Working with a tier one mobility company like Goodyear allows UFORIVE to expand on its mission to deliver a seamless transition to electric mobility for shared fleets.

"The electric revolution is accelerating, and we are delighted to collaborate with Goodyear to pioneer unique SAAS features such as fleet utilisation maximisation, energy savings and optimised electric routing for fleet owners."

UFODRIVE is present in eight countries and 17 locations across Europe.