GMC has confirmed that it will build an all-electric Hummer with 1,000 horsepower and 0-60mph in 3 seconds. There is also a premium TV ad spot to start the marketing campaign rolling.
An ad for the Hummer EV will air during the Super Bowl football game this Sunday (February 2nd). The ad is titled "Quiet Revolution." GMC says the spot "juxtaposes the staggering anticipated performance metrics of GMC's first all-electric truck with the remarkable quietness inherent in the operation of an electric vehicle". The 30-second TV spot is scheduled to air during the second quarter of the game.
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"GMC builds premium and capable trucks and SUVs and the GMC Hummer EV takes this to new heights," said Duncan Aldred, vice president of Global Buick and GMC. "We are excited to debut our revolutionary zero-emissions truck during the biggest night in TV advertising."
The GMC Hummer EV will be revealed on May 20, 2020 and built in Michigan at General Motors' Detroit-Hamtramck assembly plant.
General Motors has announced a US$2.2bn spend at its Detroit-Hamtramck assembly plant to produce "a variety of all-electric trucks and SUVs".
See also: GM spending $2.2bn to make EVs at Detroit-Hamtramck
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