General Motors has named Alan Wexler to the newly created position of senior vice president, innovation and growth, effective 17 August, 2020.

Wexler is the former chairman and CEO of digital business transformation firm Publicis Sapient.

He will be responsible for creating, executing and sustaining overall corporate strategy including identifying future growth opportunities and driving innovation throughout the company.

Wexler will report to GM chairman and CEO Mary Barra.

"Alan brings a proven track record and decades of experience leading a culture of innovation and customer driven technology," said Barra.

"With Alan's background, he is well positioned to help accelerate our transformation by challenging the status quo, disrupting the business and executing strategy that will lead to future growth."

The newly created innovation and growth organisation will bring together several teams within the company focused on innovation and future growth opportunities, including global connected services, data and customer insights, and innovation and strategy teams.

Wexler joined Sapient in 1998.

Throughout his career at Sapient/Publicis Sapient, he held key management and senior management positions in various technology and communications areas.

Prior to joining Sapient, Wexler headed a management and technology consulting firm from 1987 to 1998.