In less than four months, General Motors’ personal mobility brand Maven has expanded into five US markets with Boston, Chicago and Washington DC added this week to New York City and Ann Arbor, Michigan.
The carmaker said Maven members have already driven more than one million miles. The car sharing programme now in operation in Chicago has pricing starting at US$8 an hour including insurance and fuel. Registered customers use the Maven app to reserve one of 30 vehicles at more than 15 sites throughout the city.
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There is a choice of Chevrolet, Cadillac and Buick vehicles and customers have the unique option of having the vehicle delivered to them via a partnership with ZIRX. In addition to Maven City, Maven+ residential on-demand car sharing is available to residents of the Aqua luxury high-rise apartment community in the city’s Lakeshore East neighbourhood.
Launched in March with Lyft, the Chicago Express Drive short-term rental programme leverages the Maven platform. Express Drive allows Lyft ride share service drivers in the Chicago area to rent Chevrolet Equinox crossovers for $99 a week. Chicago Express Drive has grown to more than 200 cars in eight weeks. As previously announced, Express Drive will expand to additional markets including Boston, Baltimore and DC by the end of the year.
In Washington DC, Maven+ car sharing will be available to residents of the Hepburn, a 195-unit luxury apartment community opening next month on the grounds of the Washington Hilton, located in the city’s exclusive Kalorama neighbourhood. The Hepburn was developed by Lowe Enterprises and will be managed by Bozzuto Management, which will partner with Maven to provide car sharing services to residents. Maven City – open to all qualifying DC residents – will launch by the end of June.
Elsewhere in the world Maven is using GM campus car sharing locations as beta labs for testing future shared mobility services. It recently launched a peer-to-peer car sharing pilot in Warren, Michigan and a campus car sharing service at GM do Brasil headquarters in Sao Cataeno do Sul.
There are now more than 50 Maven team members working globally as the brand continues to attract top talent from the car sharing, ride sharing and connected car industries, as well as some of the best minds from within GM.
BY THE NUMBERS
- Maven members and Lyft drivers using Express Drive have logged more than one million miles on the road.
- Maven+ is serving more than 5,000 residents in New York and Chicago.
- Maven City has doubled in the past 90 days to more than 1,500 users in Ann Arbor, Mich., and Chicago.
- Most popular vehicle: Chevrolet Volt.
Julia Steyn, GM vice president of urban mobility said: “Maven enables our members to access transportation how they want it, when they want it. As we continue to expand into key cities, more customers will see how Maven can provide next-gen freedom by seamlessly connecting them with people and places that matter.”
Maven is different from other car sharing services in the market because of its seamless smartphone integration technology that personalises the experience. Customers bring their digital lives into the vehicle, with contacts, favourites, maps, Apple CarPlay, Android Auto, OnStar, SiriusXM radio and 4G LTE wireless connectivity.
