General Motors says it is commited to sourcing sustainable natural rubber in its tyres to drive the industry towards net-zero deforestation and uphold human and labour rights.

“Our supplier partners are an extension of our company,” said GM senior vice president of Global Purchasing and Supply Chain SVP, Steve Kiefer.

“We want to encourage affordable, safer and cleaner options for our customers that drive value to both our organisation and the communities in which we work.”

GM adds sourcing tyres produced using sustainable natural rubber has a number of community, business and environmental benefits, including:

. Preserving and restoring primary forests and high conservation value and high carbon stock areas that are critical to addressing climate change and protecting wildlife.
. Improving yield and quality for natural rubber farmers, further supporting the small businesses that contribute 85% of this material.
. Mitigating business risk related to supply chain sourcing and performance and helping assure long-term availability of a key commodity.

GM will be working with tyre suppliers, governments, rubber industry associations and environmental NGOs to drive alignment and reduce supply chain complexity.

GM is also working with suppliers such as Bridgestone, Continental, Goodyear and Michelin to develop appropriate transparency into natural rubber and ensure its traceability throughout the supply chain.