Volkswagen is targeting fleet customers such as Siemens and Deutsche Post as a means of maintaining make share and maintaining output at its plants, reports Automobilwoche.
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For a few months now it has started offering test vehicles to fleet customers on cars such as the Passat Estate, Jetta and Golf Plus. Dealers are being offered margins of 23% on sales of Passat Estate test vehicles to fleet customers, compared with a basic dealer margin of 11%. Jetta and Golf Plus test vehicles attract a margin of 25%, reports the newspaper.
The Fox mini car is also included in the promotion.
Automobilwoche adds that Stefan Jacoby, responsible for coordinating sales and marketing and Volkswagen group level is working on new multi-brand marketing concepts for fleet concepts.
In a separate article Automobilwoche reports that Volkswagen is raising its basic margin for nearly all models from 11 to 15% from January 2006. However, at the same time it is reducing bonus payments, which could be worth an additional 9%. The new system is designed to be simpler and most dealerships should benefit from overall better margins.
