Volkswagen is targeting fleet customers such as Siemens and Deutsche Post as a means of maintaining make share and maintaining output at its plants, reports Automobilwoche.
Go deeper with GlobalData
For a few months now it has started offering test vehicles to fleet customers on cars such as the Passat Estate, Jetta and Golf Plus. Dealers are being offered margins of 23% on sales of Passat Estate test vehicles to fleet customers, compared with a basic dealer margin of 11%. Jetta and Golf Plus test vehicles attract a margin of 25%, reports the newspaper.
The Fox mini car is also included in the promotion.
Automobilwoche adds that Stefan Jacoby, responsible for coordinating sales and marketing and Volkswagen group level is working on new multi-brand marketing concepts for fleet concepts.
In a separate article Automobilwoche reports that Volkswagen is raising its basic margin for nearly all models from 11 to 15% from January 2006. However, at the same time it is reducing bonus payments, which could be worth an additional 9%. The new system is designed to be simpler and most dealerships should benefit from overall better margins.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalData
