Volkswagen has received more than 13,000 orders in Germany for its new Polo subcompact car prior to the market launch, the company said.
Go deeper with GlobalData
Small cars like the Polo have been in great demand since Germany began its EUR2,500 (US$3,402) old for new scrappage scheme which saw sales in April soar to a three year monthly high.
Opel’s Eisenach (Germany) and Zaragoza (Spain) plants have been pumping out rival Corsa subcompacts at full capacity to satisfy demand.
Production of the five-door VW Polo was scheduled to begin at the end of March and the vehicle will hit the market in Germany in the last week of June. Two weeks later it will go on sale across mainland Europe.
Its launch is VW’s most important since last autumn’s roll-out of the sixth generation flagship VW Golf hatchback.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalData
