Xavier Chardon has been appointed as the Volkswagen brand’s European sales chief with effect from 1 January, 2012, reporting directly to group sales and marketing chief Christian Klingler.

Chardon replaces Alain Favey who is transferring to Salzburg as CEO of Porsche Holding replacing Wolf-Dieter Hellmaier who is retiring.

Chardon started his career in marketing with Citroën Italy in 1994 before joining the Citroën sales team in France a year later. In France, he was the regional manager responsible for Italy and Denmark before becoming price and product manager for western Europe in 1999. He gained further international experience from 2001 to 2007 as managing director in Denmark and Germany.

He later became head of marketing and PR in France and has been managing director of Citroën in France since April 2009.

Favey also worked for Citroën from 1989 to 2009. After various positions in sales and marketing, he was managing director in Denmark, Belgium, Great Britain, Italy and France. He joined VW in April 2009.

Hellmaier has been CEO of Porsche Holding since 2002.