Citing “furthering cooperation and operational efficiency”, DaimlerChrysler’s Mexico headquarters has taken on responsibility for the full coordination of all passenger vehicle sales, marketing and after sales activities for both Mercedes and Chrysler in Latin America and the Caribbean.
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With responsibilities for approximately 30 countries including Brazil, Chile, Argentina and Venezuela, the DaimlerChrysler Latina operation will relocate and become part of DaimlerChrysler’s headquarters operation located in Santa Fe, Mexico City.
Previously, the management of the Latin America and Caribbean region was divided among multiple offices located in Auburn Hills (US), Stuttgart (Germany), Chile, Venezuela, Puerto Rico and Brazil.
Eduardo Mayoral is managing director for the region reporting to Joseph ChamaSrour, president and managing director of DaimlerChrysler Mexico.
“We are convinced that this lean regional centre for Latin America will allow us to realise synergies between the brands and enhance co-operation within the company,” said ChamaSrour.
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By GlobalData“We are also confident that the new organization will become another positive example of closer cooperation between Mercedes Car group and Chrysler group.”
Chrysler Group sales in Latin America during 2005 were up by 48% compared with 2004, and projections for the future are “optimistic” due to planned small and mid-size vehicle launches planned for 2006 and 2007.
Mercedes-Benz commercial vehicle activities will remain based in Sao Paulo, Brazil.
