Was it a deliberate leak or not?


Pictures of the next generation BMW 3-series have been circulating on marque enthusiasts’ websites in Germany, and have subsequently reached magazines.


Officially, BMW says it’s not worried about the leak of what was described as an early draft of a customer brochure. The company traditionally releases some technical details and a set of ‘official’ pictures some weeks ahead of the international press preview of a new model.


Cynics suspect that BMW is trying to deflect some of the interest in Audi’s rival new A4, which makes its international press debut around Paris motor show time, but this has been denied.









How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.