Rolls-Royce has officially opened its new showroom in Dresden, in what was once East Germany.
The dealer, Thomas Exclusive Cars’ Rolls-Royce Motor Cars Dresden, celebrated the opening of its new facilities in Radebeul near the city, by unveiling the new Phantom Drophead Coupé [convertible], marking the German market debut for the new car after its motor show appearances at Detroit and Geneva.
Rolls-Royce Motor Cars managing director for Europe and the Middle East, Axel Obermüller, said: “We see Dresden as an ideal location for the extension of our European dealer network, based on the fact that Germany is our strongest market in continental Europe.
“Our experience here over the past months has proven that Saxony is not only founded on a strong history in terms of culture and cars but as well on a remarkable business development.”
There are now 19 Rolls-Royce showrooms in continental Europe.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalDataGerman deliveries of the Phantom convertible start in August.