According to a report in the German business newspaper Handelsblatt, luxury car maker Dr Ing. h.c. F.Porsche AG has just revised up its outlook on unit sales for the current business year.





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Porsche




In defiance of the general economic gloom in the United States, its most important market, it increased its forecast of unit sales for its business year ending 31 July 2001 to 51,000 from 50,000 – annual growth of 5%. Analysts estimate that the actual growth rate is more likely to come in at around 8%.


After the difficulties it suffered in the early 1990s, Porsche has had some success in focusing on its core competencies – the development of new models and the maintenance of the brand image. Another of the company’s strengths has been its well thought-out assembly model. Its chief plant in Stuttgart is constantly producing close to its capacity level of 32,000 units.

In recent years, the company has been able to respond to increased demand for the 911 by shifting production of the Boxster model to its contract assembler partner, Valmet, which is based in Uuiskaupunki, Finland. Valmet is set to assemble over 18,000 Boxsters this year – more than ever before. It is expected that assembly of the next generation of Boxsters will also go to Valmet, entering production in 2004/2005.






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