Porsche has the best reputation of all companies in Germany, according to a survey published this week. It was followed by BMW and Audi.
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The survey of 2,500 opinion leaders was conducted by the respected Manager magazine and is in its fifth year. The three vehicle manufacturers ranked ahead of Adidas (4th place), Google (5th), Miele (6th), Coca Cola (7th), Lufthansa (8th), Boss (9th) and Nokia (10th).
The biggest improvement was for Fiat, which ranked last in the 2006 survey. Volkswagen also improved markedly.
A total of 152 companies were ranked by the survey. Worst performers were Deutsche Telekom, Siemens, EADS, and E-ON, who all saw their rankings fall.
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