Porsche said its new small SUV, previously known as Cajun and due out in 2013, will be called Macan, a name derived from the Indonesian word for tiger.
“The Macan combines all sports car characteristics with the benefits of an SUV and is a genuine Porsche”, said sales and marketing chief Bernhard Maier.
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“The name of a new Porsche has to fit with the brand, sound good in very many languages and dialects and evoke positive associations.”
The new car will be built in Leipzig, Saxony, where the larger Cayenne is assembled, from 2013. The site is currently being expanded into a full production plant including body assembly line and paint shop – a EUR500m spend. In the medium-term, the automaker will create around 1,000 new jobs.
