Opel said its recent model offensive has been a “huge success” in Europe as the brand achieved 6.7% market share in the region, its highest since June 2011.
Preliminary figures show new vehicle registrations climbed to around 133,700 units, up 9.3% compared to March last year. In the first three months of this year, Opel/Vauxhall registrations jumped by more than 12,700 units to around 271,000 cars.
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Sales chief Peter Christian Küsper said: “Many European markets are finally growing again. It is a positive sign that Opel/Vauxhall is gaining market share and the sustainability of our growth is also reflected in our current order books: already at the end of March, we had received around 20,000 more orders than in the first quarter of 2013.”
He added that the current bestseller among the new models is the Mokka with around 215,000 orders.
“We are also delighted with the popularity of our lifestyle mini Adam with 80,000 orders, and we have already received over 85,000 orders for the new Insignia.”
In March and the first quarter, Opel/Vauxhall gained market share in 10 European countries with Opel growing 0.3% in its German home market to 7.1% market share. Sister brand Vauxhall grew sales 17% in its UK home market in March compared to a year ago.
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By GlobalDataIn Poland Opel registrations jumped 57% in March. Opel also reinforced its number one position in the passenger car market in Hungary last month; in the Netherlands the brand took the number one position for the first time since March 2012.
