The new Corsa, which is being launched in the UK this week at the British Motor Show, will go on sale in Germany for less than EUR11,000, according to the automotive industry journal, Automobilwoche.
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This compares with EUR11,500 for its main competitor in Germany, the VW Polo.
In addition Opel will offer an incentive of around EUR1,000 of additional equipment for those who place their orders earlier.
According to dpa-AFX news, sales and marketing manager Alain Visser told the newspaper that by offering the early-orderinging incentive, he is getting more cars on the road more quickly, and that is the best marketing for the car – more efficient than the best billboard advertising.
Opel used a similar approach when launching the redesigned Astra a couple of years ago – offering additional equipment like air conditioning to buyers who ordered early and prompting VW to improve the specifications of its rival Golf line.
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By GlobalDataThe Corsa should account for more than 20% of Opel’s sales in 2007, up from 15% this year, according to sales director Thomas Owsianski.
