The BMW Group achieved record August sales result with deliveries totalling 156,437 for the month, an increase of 7.2% year on year. It’s also been a company record first eight months with year-to-date sales up 7.4% (1,429,390).
“While the general economic situation remains challenging in some markets, we are consistently selling more vehicles than ever before around the world,” said sales and marketing chief Ian Robertson. “Although the rapid normalisation of the Chinese market has created some headwinds there, we are seeing excellent rates of growth in Europe, while many Asian markets and the NAFTA region are also developing very positively. We continue to follow our long-standing policy of balancing sales globally and avoiding dependency on any single market." A new 7 Series and the X1 still are to come this year.
The BMW brand increased its global sales by 7.6% in August, with 135,735 vehicles delivered to customers in the month. Sales for the year-to-date rose 5.5% to 1,215,298.
August saw 20,471 customers around the world take delivery of a new Mini, an increase of 5.0% on the same month last year. Year-to-date sales climbed 20.6% to 211,826.
All major global regions have achieved growth in August and the year-to-date, in line with the strategy of balanced global sales.