Mazda Motor Europe plans to open national sales companies (NSCS – factory-owned marketing and distribution centres) in the Czech Republic and Slovakia this year, taking over from an independent importer.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more


Mazda Motor Europe sales head Philip Waring presented the plan to independent Mazda dealers from both countries in Prague on Wednesday (11 January).


The current distributor, Auto Palace Praha, will relinquish its frnachise to import and distribute Mazda vehicles and parts in the Czech Republic and Slovakia from 1 October.


“This move is a part of Mazda’s strategy of having our own national sales companies in the established markets in Europe,” said Waring.


“We have enjoyed a long and positive relationship with Auto Palace Praha as our independent distributor partner in the Czech and Slovakian markets. We are delighted that they have decided to continue to represent us as independent dealers in Prague and Bratislava and also at the positive response yesterday to our plans from our independent dealer partners in both markets.”

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Mazda has expanded its number of European NSCs to 11 during the last decade, up from only two in 1995, while continuing to work closely with independent distributors and by expanding into new markets.


The Japanese automaker is currently operating through its NSCs and independent distributors in 38 European markets.


“We have an excellent dealer network in the Czech Republic and Slovakia,” added Waring. “We plan to continue this partnership with all our dealers and to set up two separate national sales companies, respecting the important differences between the two countries.”


Mazda starts sales in Mexico