Mazda Motor Europe has marked record fiscal 12 months sales of 327,000 units and a record March result of 45,000 units – its best single month ever for volume.
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Fiscal year sales records were set in three countries – Russia, the UK and Portugal – with a total of 14 countries achieving increases.
“Our model renewal programme is having a positive impact on our sales,” said MME president and CEO James Muir, referring to recent launches of the B-segment 2 and D-segment 6, both of which have drawn favourable press comment.
“Brand awareness is at an all-time high in Europe,” claimed Muir.
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By GlobalData
