Porsche chief Mattias Mueller expects to hit the company’s 200,000 annual sales target in 2015, three years ahead of schedule, following record deliveries in 2014.
December sales jumped 39% from a year earlier to 20,644 boosting full-year deliveries to a record 189,849 and up 17% over 2013. More than two-thirds of sales were SUVs, boosted by the new Macan model which went on sale last April.
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Around 45,000 Macans were sold, of which 34,000 were to customers new to the Porsche brand, said Mueller. He added that Porsche, which contributed a fifth of VW group’s nine-month operating profit of EUR9.4bn (US$11.1bn), could see its operating margin drop to 13% of sales temporarily, from about 17-18%, because of spending on fuel efficiency and connectivity.
The carmaker is targeting an operating margin of at least 15% over a five-year period.
