Johnson Controls says it is showing a new and cost effective technology called a ‘Combiner Head-Up Display’ in the ie:3 demonstrator car that is cheap enough for volume car applications.

The new product is fully integrated in the instrument panel and specifically selects and prioritises key driver information and projects them onto a screen in front of the driver.

“Johnson Controls’ expertise in the design and manufacture of automotive interior systems and electronics, combined with insight from market and consumer research, enables the company to offer driver information systems that are customized to the needs of the target group and brand identity of a vehicle,” said Andreas Maashoff, director of industrial design for Johnson Controls Automotive Experience. “Our innovative Combiner Head-Up Display in the ie:3, can be seamlessly integrated into the instrument panel of each vehicle.”

JCI says that the cost-effective technology in full colour projects key driver information onto a transparent screen that comes out of the instrument panel and is located in the driver’s primary field of vision. The positioning of the system enables the driver to perceive and process the relevant information displayed, such as speed, traffic sign recognition or turn-by-turn navigation, much faster than on standard displays positioned outside the primary field of vision, it is claimed.

A high-resolution, full-colour graphic display delivers impressive 3-D graphics, JCI says. The projected image appears at a virtual distance of around 1.80 m, which the eye can read without any further accommodation.

With the Johnson Controls Combiner Head-Up Display as a standalone unit, this technology is no longer for the premium vehicle segments only, the company says, adding that the display is cost-effective for the volume vehicle segments as well.

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Conventional systems integrated into the windscreen require the technology to be calibrated separately with the windshield, but that is not the case with the independent Combiner Head-Up Display. There is also no need to adhere a film to the windshield. Additionally, the company points out, this product eliminates additional costs that are required with a traditional heads up display when a windshield is damaged or needs to be replaced.