Ford of Europe’s Joe Greenwell has been named as the next president of the UK’s Society of Motor Manufacturers and Traders (SMMT) with effect from 1 January 2009.

Greenwell succeeds Graham Smith, senior vice-president Toyota Motor Europe who will be stepping down at the end of his two year term.

Joe Greenwell is responsible for government affairs at Ford of Europe. He was previously chairman and CEO of Jaguar Land Rover, having previously been vice president, marketing and operations, responsible for Ford of Canada, Ford of Mexico, worldwide direct market operations and global marketing.

Commenting on his appointment, Joe Greenwell said: “I am under no illusions about the severity of the challenges that we face. The economic downturn is having a major impact on our industry and there may be worse to come.  Our sector is a vital part of the UK economy. I shall be working hard with the SMMT team and industry colleagues to raise awareness of our position and to promote proposals for seeing the industry through these very difficult times.”