Hyundai says it has achieved its best ever European market share figure of 3.2% in August, according to official industry data (ACEA).
The company’s year-to-date market share of 2.6% also represents an increase over the 2.4% recorded in the first eight months of 2009.
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For 2010, cumulative sales of Hyundai cars through its European distribution network have reached 241,102 units, a 5.6% increase compared to 2009. Figures for August show a 12.1% decrease for the total European market compared to the same period in 2009, but Hyundai says its sales beat the trend by falling just 0.4% at 23,126 units.
Hyundai says it is preparing for the 2010 Paris Motor Show, where it will launch its all-new ix20 compact MPV.
Designed and developed at Hyundai’s European R&D centre in Rüsselsheim, Germany, the ix20 is the second European car, following the ix35, to adopt Hyundai’s ‘fluidic sculpture’ design language. The name ix20 reflects what Hyundai refers to as the new model’s ‘crossover-like versatility’.
Hyundai says its ‘Five Year Triple Care’ – five years unlimited warranty, five years roadside assistance and five years of vehicle health checks – is boosting its market prospects, alongside new product.
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By GlobalData“Our Five Year Triple Care package is a real market leader, and it stands out from the competition thanks to its unlimited mileage offer. Customers are increasingly recognising the benefits of this scheme, and it is playing a part in their purchase decision,” says Allan Rushforth, Vice President at Hyundai Motor Europe.
Hyundai says that i30 sales increased 15% for the month of August, contributing to a 31% increase year-to-date for the model.
“Compared to the scrappage-fuelled sales results of August 2009, it was expected that the market would fall last month. In light of this, we are very pleased with Hyundai’s increased market share in August. With the launch of our new ix20 and new i10 at Paris, we will be perfectly placed to achieve our objective of 2.75% market share for 2010,” Rushforth said.
See also: GENEVA SHOW INTERVIEW: Allan Rushforth, Hyundai Motor Europe
